For over a decade, bottled water companies have spent millions of dollars to try and persuade us that their product is better than tap water. They served up ads with pristine mountainscapes, snow-fed rivers, and we drank it up.
All the while the implication was that tap water was inferior. Heck, sometimes they just came out and said as much.
What has been tap's response? Unfortunately it has never had a marketing budget to help it stand up for itself. Until recently most of tap's defenders have put forth somewhat crude campaigns made by local utility companies and non-profits. While their intentions are good, their work pales in comparison to the sophisticated marketing tactics of private bottlers.
We want to bring back tap water's dignity. It just needs a little makeover to help change people's minds and Faucet Face is here to lead the charge.